Atlassian at Pink17: The New Shape of IT

pink-17By Dick Stark

The 21st annual Pink Elephant Conference, held February 19 to23 in Las Vegas, is IT’s annual tribute and awards ceremony to all things ITIL. It’s fun and entertaining–words, not often found in the same sentence as ITIL. What’s new this year? Like other shows, DevOps now has its own track. The best news: Atlassian asked RightStar to help staff their booth. Here are a few things I learned.

Atlassian customers love Atlassian. We had a good booth attendee turnout during the exhibit hours, with many existing DevOps customers stopping by. What’s refreshing is the love and loyalty shown to Atlassian by its customers. One government customer, made a big point gushing to the Atlassian Product Marketing Manager for Confluence how much she appreciated Confluence’s design and ease of use.

DevOps does make a difference. George Spalding, Pink VP and longtime ITIL icon is clearly on the DevOps bandwagon. He discussed the two biggest issues of failed IT projects—poor communication and limited delivery of business value. George pointed out that about 65% of IT projects fail and this statistic has not changed for more than 20 years. His suggestions for improvement? Smaller is better, and agile projects are three times more likely to succeed than waterfall projects. With agile projects value is achieved in iterative “chunks” all the way along. Value is achieved instantly, rather than at the end of a large project.

Incrementalism is innovation’s worst enemy. Interestingly, in another session, “Leveling Up To Digital & Modern IT,” Enterprise Architect Jason Walker from Cargill had a different perspective. Jason said, “incrementalism is innovation’s worst enemy. Building a fourth of a project, doesn’t give you the whole project.” Indeed, at RightStar, when we’ve offered to break an ITSM project up into small pieces for a quick win, e.g., roll out Incident Management first, we’ve found it difficult to reengage the customer to do later phases. The end result is a system with limited functionality.

Build service roadmaps from customer feedback and data. At one large government customer, we are building a Service Catalog using BMC’s new MyIT Service Broker. Let’s make sure that we provide as much feedback to the customers there as possible—for example, wait status, who to contact, and job request status. Use the Domino Pizza Dashboard as an example. (Once a Pizza is ordered on-line, the customer sees a graphic that show the full pizza lifecycle—from order to delivery.)


The overarching trend, however is the importance of IT’s role of business value generation and business enablement. By bringing Dev and Ops under the same umbrella, Atlassian can help facilitate the new shape of IT.

About dick1stark

I am the President and founder of RightStar, Inc, an XTIVIA company. RightStar is a leading ITSM and DevOps consultancy and BMC Software Elite Solution Provider and Atlassian Gold Partner. My passion is customer success—whether it’s reducing the cost of service management, improving overall efficiency, or increasing end-user or employee satisfaction. Since founding RightStar in 2003, RightStar has made the INC 5000 list four times. In 2011, RightStar was awarded the prestigious National Capital Business Ethics Award (NCBEA) by the Society of Financial Service Professionals based upon RightStar’s foundation of honesty, ethics, and integrity. And in 2014, RightStar was selected by Forrester Research as one of 13 North American companies profiled in its ITSM Consultancy Wave Report. In 2019, BMC selected RightStar as its DSM North American Partner of the Year for its sales and partnership excellence. Finally, in November 2020, RightStar was acquired by XTIVIA, an innovative IT Solutions Provider. Dick is a graduate of Stanford University and a Project Management Professional (PMP).
This entry was posted in Atlassian, BMC, DevOps, Digital Engerprise Management (DEM, RightStar, Uncategorized and tagged , , , . Bookmark the permalink.

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