Tag Archives: IDC

Survivors to Thrivers

By Dick Stark In a recent IDC White Paper, “Moving Beyond the Costs and Risks of IT Friction,” analysts Joseph Pucciarelli et al., show that significantly reducing IT friction could drive a mind boggling $800 billion in net new GDP … Continue reading

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What Customers Really Think about Sales and Marketing

By Dick Stark Last week I tuned into an IDC webinar, “The IT Buyer Speaks: What Do Customers Really Think about Your Marketing Techniques and Sales Teams.” I was interested because we spend nearly as much time on sales and … Continue reading

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